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Is your Small Business Missing Out on Profits?

Small Business WebsiteYou may be surprised to hear that small businesses missed out on huge dollar amounts last year. In fact, half of small businesses missed out on a potential $250 billion last year simply for not having a website. How could a lack of a website account for this massive of a number?

There are over 28 million small businesses and those with a website brought in over $250 billion in the first three quarters of 2015 due to having a website. This is shown through the fact that ecommerce sales in the US last year came out to this dollar amount which means businesses without a website couldn’t sell e-commerce products.

If you don’t want to miss out on profits like these again this year, make sure you get your piece of the pie by finally setting up that company website. With all of the time you spend online, you may as well use some of that representing your company on a website and social media. Take a look at how this could affect profits for 2016.

How websites are making small businesses money

While websites are great for e-commerce efforts, websites can also make company’s extra money by functioning as a marketing tool for new customers, helping to retain clients through blogging, and can increase sales by offering special promotions or online-only offers.

Setting up your products online for selling as e-commerce isn’t hard to do and it beats selling your items on auction sites or sites like Etsy. You can choose the design of the website, feature the best products first, and customize the whole experience for the buyers.

Why you may have avoided a website in the past

Profits for Small Business

It’s important to look at why you may have skipped out on having a website in the past. Was it because you thought it was going to be too hard to set up or you didn’t really know how to run it? Perhaps you were concerned about the expense behind it.

Luckily, it’s not only easy to start and run, but it doesn’t cost much of anything. You’ll need to put in the time and energy, plus a small cost for things like domain names and hosting, but the return would be huge. Today’s technology allows you to use sites like WordPress to give you free themes, user support, and tons of great features to choose what you need depending on your industry.

When you run a blog on your website, you can share your content with your social media followers, giving your brand an online presence and a higher chance of finding new customers. Your current customers will remember you better and look at you as an industry authority, wanting to purchase from you in the future.

Packages for new websites

When you join a site that you will use as a blogging and website platform, you can get packages that make it really simple to get started. First, you’ll get your domain name which you need to create to make sense to your brand and to be easy to remember. You’ll need to buy website hosting and many packages may include this.

You’ll usually get website building software and support. You can get a customized email address too. Once you’ve done all of this setup, you can start working on adding different sections, like the “contact,” “about us,” and “FAQs” to make sure your customers can find everything they need. Update your blog posts once or twice per week and set up social media accounts to share them with followers.

Small Business Website

You don’t want to miss out on potential profits this year just from neglecting to start a website. Set it up and once you get it done, you can start maintaining it by marketing to your target audience, writing great blog posts, and sharing with the world what your company is working on. Feature your new products and promotions and get the word out there so that your target customer base can find you. Before you know it, you’ll be improving your brand’s image, increasing sales, and gaining a larger customer base.



Top 5 WordPress Plugins for Podcasts

When it comes to producing podcasts, you need an easy way to put them together and post them onto your website. WordPress makes it really easy to manage and publish them through their various plugins. There are five that really stand out from the bunch and make it easy to do this.

Bloggers want to share podcasts more easily because it makes their written content available in another format. It’s beneficial to a blogger to offer their content in other consumable ways besides writing, and podcasts are the perfect way to reach a broader audience with a WordPress website.

When you need an easy way to post regular podcasts and connect with your audience on a deeper level, take a look at these five top choices for podcast plugins on WordPress that can help you monetize your content and become a more successful blogger.

Seriously Simple Podcasting

Seriously Simple Podcasting
The name says it all on the first choice for WordPress podcast plugins. The Seriously Simple Podcasting is a great source for simple podcasting that will take the complicated out and make it simple from the start. You won’t have to have tons of experience to use it because this plugin understands people need a simple platform to do something that could be foreign to them.

This means that even the newest blogger that wants to try podcasting won’t have to fear a complicated process any longer. This plugin will even collect your statistics, make publishing really easy, and offer RSS feed capabilities. It will work with your WordPress site because it’s built to support the media player already provided by WordPress.

Buzzsprout Podcasting

Buzzsprout Podcasting

Another great option is the Buzzsprout Podcasting plugin, a plugin that is very popular for podcasters. It’s easy to use and offers you easy access to your library of previously posted podcasts. This means that your followers can easily see old podcasts displayed on your blog and stay current with the new ones. Many people love this one for because it’s integrated with iTunes, making the podcasts the highest of quality and enhancing productivity.

PowerPress

PowerPress

Check out PowerPress if you want to use one of the highest chosen plugins for bloggers needing podcast accessibility. It currently has over 55,000 bloggers using it because of its popular features. It was actually created by podcasters which means it has the features that you need most, integration with both Google Play and iTunes, custom HTML5 media support for video content and audio display, and so much more.

Podlove

PodLove

Have you seen Podlove yet? This plugin was developed over three years to really take podcasting to the next level. It’s simple to use and lets you stay in charge of your podcast viewing ability. You’ll be able to easily see how they are performing, utilize tools for a better payoff for your work, and optimize them with the help of this plugin.

Podcasting by TSG

Podcasting by TSG

Lastly, don’t forget to check out Podcasting by TSG, a great podcasting plugin that offers support to WordPress. You’ll be able to add media files from anywhere on the website and include it to your iTunes feed. Your visitors will be able to view them easily because the plugin supports playing the files directly on your site.

When you need a reliable and easy way to add podcasts to your blog, these top five options will make it easy to setup and easy to use for you and your visitors.



Five Easy Tips for Beginners to Affiliate Marketing

Making money online becomes much easier when you decide to use affiliate marketing. As a beginner, one of the best ways to create an online income is through a good web hosting affiliate program. This type of program will allow you to make money by selling one of the most in-demand services online.

Affiliate Marketing for Beginners

You do need to be careful about the bad advice or even unethical advice out there about affiliate marketing. Beginners should always be aware there are a good side and a bad side to anything when it comes to creating an income online. Here are five easy tips you can use as a beginner to start making money with a web hosting affiliate program.

Choose the Right Affiliate Program

The first thing you have to do is choose the right affiliate program. The program must allow you to make enough money per sale to make it worth your money. In addition, it’s nice if you can make more per sale for selling more each month.

Whenever you want to promote a specific product or company, you should be given access to banners you can use on your website. Only the best affiliate programs will provide you with the tools you really need to be successful with affiliate marketing.

Your Audience Trumps Google

One of the biggest mistakes beginners to affiliate marketing make is catering too much to Google and other search engines. Search engine optimization is great, but if you don’t put your audience first, you will struggle to become successful for the long term.

Make sure you put your audience first whenever you are writing content, designing a website or trying to promote your affiliate product. This will actually help you gain better ranking on the search engines, which will lead to even more success.

Content is Key to Your Success

Affiliate Marketing

Whether you choose to promote your web hosting affiliate product through a website, blog, YouTube channel, social media or any other way online, content is the key to your success. Great content goes a long way to selling the product and drawing traffic to your website.

Your content must include solid copywriting and very good content marketing. Getting your content featured on other websites or at the top of the search engines will lead to plenty of success, but it won’t end up there if you settle for less than high quality content.

Commit for More than a Few Weeks

Many beginners to affiliate marketing will give up too fast. It takes time to build a business and you have to treat affiliate marketing like a real business. Many bloggers have to post to their blog three to five times a week for months before they really start to see traffic.

Understand the Legal Issues

Legal Side of Affiliate Marketing

Affiliate marketing does come with some legal issues as far as disclaimers and privacy policies you must place on your website. It’s important to do your research and understand what type of legal disclaimers you need on your website for the product you are promoting.

Use these five beginners’ tips for affiliate marketing and you will be able to promote a top web hosting affiliate program and build an online income. Make sure you take your time, do your research and learn from your mistakes.



Which 404 Redirect WordPress Plugins are Best?

When you decide to use WordPress for your website, you need a good 404 redirect plugin. This goes along with getting great WordPress hosting and finding all the other plugins you need to make your site function properly.

404 Error

Finding the right WordPress hosting for your new website may not be easy. However, finding the right 404 redirect plugin for WordPress is easy. Here are the top five plugins we recommend for your 404 redirects.

SEO Redirection Plugin

SEO Redirection

With the SEO Redirection Plugin, you will be able to easily track your 404 errors and manage the redirects. This plugins makes it easy to manage everything with a simple, user-friendly interface.

Along with the management aspect, you will have a full log of 404 errors from your WordPress site. This makes it much easier when you want to fix these errors and clean up your website.

The SEO Redirection Plugin will create a new table within your WordPress database. This is where the redirects will be stores. It will also record a history of all the redirects for your website.

404 to 301

404_to_301

The 404 to 301 plugin for WordPress is very simple. It will automatically redirect any 404 page to another page on your site and it will also send you an email notifying you of the 404 error.

When you redirect all your 404 errors to a specific page, it’s not ideal. This leaves users wondering how they go there considering they requested a different page.

However, there are situations where this may work well, such as if you know what type of 404 errors will occur on your site. If the users will find the page you are redirecting them to helpful, it may work our well, too.

This plugin does provide email alerts, which can be very useful. You will instantly be notified of any 404 error, which will allow you to fix it as fast as possible.

Redirection

Redirection

Maybe one of the best 404 error plugins for WordPress, Redirection allows you to easily redirect 404 errors to other pages. It has a built-in tracking option for the errors, as well.

This plugin will allow you to use the regex to help you match the URL pattern and redirect the URL to the right page. It’s very useful whenever you are moving a site from a different structure to WordPress.

Make sure you get the 404 logging setting adjusted for your needs. If you don’t, this plugin can make your database a bit heavy.

410 for WordPress

With the 410 for WordPress plugin, you’re 404 errors will be redirected to a 410 page. The 410 error is used when a resource has been removed permanently. This can be helpful for search engines because they will stop trying to access the page.

Whenever content has been moved to a new location on your website, you want to use a 301 redirect. However, when it has been removed for good, a 410 is the best way to go. This plugin makes it easy to turn your 404 error pages into 410 pages instead.

All 404 Redirect to Homepage

The All 404 Redirect to Homepage plugin doe exactly what the name says. It will redirect any 404 error page on your site to your home page. This is a very simple plugin and it works well if you just want all your errors finding your homepage.

There are several good 404 error plugins for WordPress out there. However, if you want to use one of the best, choose from the five above.



Should you Choose Shared Hosting for Your Website?

There’s a huge debate constantly going on between shared hosting, VPS hosting, cloud hosting and dedicated server hosting. Each type of hosting has its’ place within the industry and some types of hosting work better for specific situations.

Many new website owners will ask the questions, is shared hosting enough for my website? About 90% of them will answer this question with a simple, Yes! Here are some of the top reasons you should chose shared hosting over VPS, cloud or dedicated hosting.

What is Shared Hosting?

Shared Hosting

Before you start discovering why shared hosting is right for you, it’s important to understand what it is exactly. Shared hosting is a type of hosting allowing the resources of the server to be shared by multiple hosting accounts. This provides significant cost benefits compared to any other type of hosting.

Best Value for Beginners

Shared Website Hosting

When you’re new to the web hosting world, you don’t want to shell out a ton of cash for a product you don’t know much about. Shared hosting is an entry-level choice perfect for hosting your website or even multiple websites. You can start for less than $10 per month, which makes it very affordable to get your website up and running fast.

VPS hosting will cost you at least $20 per month to get a good package and often much more. If you decide you want to try cloud hosting, expect to pay even more and dedicated server hosting is by far the most expensive with many good servers costing more than $100 per month.

User Friendly

Shared hosting usually comes with a main control panel, which is very easy to use. Many of the things you can do with shared hosting will only require a few clicks of the mouse. You will even gain access to a free website builder and powerful content management systems, such as WordPress, Joomla and Drupal.

Compared to a VPS or dedicated server control panel, the shared hosting control panel is much easier to use. You won’t have root access to the server, so there won’t be as much for you to control. For a beginner, this is a good thing as too much control can lead to issues with making a mistake because you don’t really know what you are doing.

Plenty of Resources

Unless your website takes off right out of the gate, shared hosting will provide plenty of resources. Most good shared hosting accounts can handle about 1,000 daily visitors on average. It may take you years to get to this point or you may never reach this many daily visitors. Until you reach a large amount of daily traffic, upgrading really isn’t necessary.

For small, local businesses, shared hosting will probably provide enough space and bandwidth for the life of your website. Since your audience is smaller, you won’t need to worry about reaching a heavy amount of daily traffic.

The Right Starting Point

Shared Business Hosting

As a beginner, it’s important to start in the right place with hosting. Shared hosting is the perfect entry point. You get everything you need to run a successful website, at an affordable price.

It’s simply not necessary for a beginner to make things complicated and expensive with VPS, cloud or dedicated hosting. Shared hosting provides everything you need and you will be able to grow quite a bit before you will ever need to upgrade. Many websites owners will never need more than shared hosting.

If you’re trying to decide if shared hosting is enough for you, just look at what your goals are. Until you reach 1,000 daily visitors, you won’t have much need to upgrade.



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